This site is all about providing honest, ethical, and detailed reviews of software, tools, and courses that are meant for anyone who makes a living online.

Whether you are an affiliate marketer, working for a web agency, or running in-house digital marketing for an eCommerce brand, you will find yourself needing to look to software, tools, and training courses to help you get your job done.

It’s pretty fair to say that none of us like to waste money, so the first step when looking at purchasing that new bit of SEO software or marketing course is to Google around for some reviews. Sounds fair enough, right?

There’s only one catch! The vast majority of reviews you see are complete nonsense, because they are just written with the aim of making affiliate commissions for the website owner. This means that you don’t really get any semblance of honesty or ethical reviewing; everything is 10/10 and “amazing” because the only goal is to get you to make the click on that all-important affiliate link.

Reviews Boss is different. I only give my honest opinion on every single product I review, even if it means I am potentially missing out on those juicy paydays. I purchase the products I review (or at least make use of the free trial period if one is offered) in order to give you the most accurate reviews possible. All my reviews include detailed pictures and videos where appropriate.

How do I make money from this website? It’s simple – the products I review and I do recommend, I include an affiliate link. If you purchase through my affiliate link, then I get a cut. It doesn’t cost you anything extra, and you’ll be helping me maintain this honest oasis stranded in a sea of crap. I also make a small additional sum from banner advertisements, like Google Adsense, and some Amazon Associates commissions as well.

When I review a product and find it unsatisfactory, I do not include my affiliate link. I will never break this promise.  I don’t want to make money from products I cannot recommend.

Who is the Reviews Boss himself? In my day job I run web marketing campaigns for a couple of leading eCommerce businesses based in New Zealand. I also dabble in affiliate marketing on the side, and build niche websites on a variety of topics. You can find out more about the real life me here. You might also want to hire me to do SEO and PPC management for you … plus I take Bitcoin as payment.